The organisation

The Co-operative Councils’ Innovation Network (CCIN) is a non-party-political active hub for co-operative policy development, innovation and advocacy which is:

Action-focused: a vehicle for helping councils translate co-operative policy and principles into practice

Membership-based: funded by modest membership subscriptions from its member councils

Open to all UK councils: members share the belief that working co-operatively with communities holds the key to tackling today’s challenges

Part of the local government family: the network is a Special Interest Group registered with the Local Government Association where we work to promote innovation in local government

The problem

Across the world, conference and exhibition centres stood vacant as Covid-19 ripped through communities. Many businesses and organisations faced the prospect of key event cancellations; the CCIN being no exception. Their annual conference was set to take place in Telford, hosting councils and organisations from across England and Wales. A key date in the local government sector, it promised to be an excellent place to network and learn.

Understandably, the conference was postponed, but the Co-operative Councils’ Innovation Network still had a need to come together and connect.

The challenge

It was obvious that if the CCIN wanted to continue their idea of a conference, they would have to look at online solutions. But how would they keep it as engaging and educational as a physical conference?

The solution

The CCIN reached out to the Co-operative College, knowing they had hosted a series of successful online events throughout 2020. After an initial consultation into the client's specifications for the event, the College put forward a team of three colleagues to aid in the event management. The group swiftly put together a bespoke package, filled with various software and technology.

The process


Airtable was used to make the delegate joining process as slick and simple as possible, with all those attending given access to a one click launchpad displaying all the sessions that they had access to. With a number of different ticketing options available, this also helped facilitate a bespoke area for each delegate, avoiding anyone entering sessions that weren't accessible to their particular package.

EventBrite ticketing portal

EventBrite provided the CCIN with a ticketing portal which allowed a variety of ticket types to be sold. It also served as a landing page with event information and links to both the organisation's website and socials. Organisers were also able to send out email updates dependent on ticket type through EventBrite. 


Bespoke presentation design

The Co-operative College Team worked with CCIN to design bespoke presentation templates, ensuring the conference maintained a professional and eye catching look. Close attention was paid to the CCIN brand guidelines, with the presentation including their desired font and colour scheme. 

Zoom webinar package


To ensure sessions ran as seamlessly as possible, Zoom technology was utilised, with multiple accounts facilitating overlapping workshops with ease. With all sessions recorded, delegates could also catch up with all the action in their own time too. 

Tech consultation with speakers

As part of the package, the Co-operative College worked with all the speakers to ensure that they were comfortable with the technology. This included 1-2-1 consultations to explain how the sessions would run and what changes could be made to ensure the sessions were as interactive as possible.

The Technology ran so smoothly and the Co-operative College team were a pleasure to work with

Sharon Taylor OBE Chair of the CCIN Leader, Stevenage Borough Council

Why run an online event?

80% of people join virtual events for educational purposes. The next biggest reason for joining virtual events is networking. (Source: Markletic)

80% attendees of virtual events said they are keen to attend live events in person within the next 12 months. (Source: The Drum)

80% of corporate sponsors are interested in investing in virtual events and 72% would be interested in hybrid solutions that combine in-presence with digital events. (Source: Travel Daily News)

84% of organisations which have run a virtual event in 2020 reported that they spend less money on virtual events than in-person events. (Source: Wild Apricot)

50% all attendees at virtual events engage using social media, compared to just 16% at in-person events. (Source: Business Wire)

Download a copy of our event management case study here.

Want the Co-operative College to help run your next event?

Whether you're a co-op, large corporation, or small organisation, we can provide you with a bespoke virtual event package to suit your budget. 

Register Your Interest